We spent twenty-four hours in Verbier to film Bear Grylls as he became Global Ambassador for DIRTEA. Against the backdrop of the Swiss Alps, the shoot captured founders Simon and Andrew Salter joining Bear in a dramatic helicopter jump - a cinematic celebration of adventure and functional wellbeing.

This new chapter marked the beginning of Bear Grylls’ global partnership with DIRTEA, uniting extreme adventure with the power of functional mushrooms.